VowCrew is an iOS app that helps couples coordinate their wedding party in one place. Instead of important details getting spread across a dozen group texts, shared spreadsheets, and separate apps for splitting costs, everything lives in one shared space: group chats, newsfeeds, events, shared expenses (including scanning a receipt so everyone can claim the items they ordered), and a Shop tab where the couple and wedding party members can post items they need (required or suggested), and mark them as purchased, alongside VowCrew's Picks, a curated list of wedding party essentials.
VowCrew is for anyone in a wedding party, not just the couple getting married. Whoever's getting married sets up the wedding party and gets a private code, which they share with their bridesmaids, groomsmen, maid of honor, best man, and anyone else in the crew so everyone can join the same shared space. Whether you're a partner trying to keep dozens of people on the same page, a bridesmaid trying to figure out what you owe for the bachelorette trip, or a groomsman trying to track down a flight itinerary buried in a group text from three weeks ago, VowCrew is built for whichever role you're in.
Weddings involve a surprising amount of coordination that has nothing to do with the ceremony itself: figuring out who's flying in when, splitting the cost of a bachelorette trip or a group gift fairly, keeping track of which hotel the group is staying at, and just generally having a place to talk that isn't buried under fifty other conversations in the same group text thread. VowCrew tackles each of these directly — flights and hotel info live on the actual event they belong to, expenses get split and tracked automatically (including scanning a receipt and letting people claim just the items they ordered), and separate group chats keep different conversations from turning into one overwhelming thread.
Tools like The Knot and Zola are built around the couple — registries, guest lists, seating charts, and vendor management for the two people getting married. VowCrew is built around the wedding party instead: the group of people helping the couple pull the wedding off, who have their own coordination problems that a couple-focused planning tool was never designed to solve. A partner doesn't need a registry to figure out who in their wedding party has already paid for the shared Airbnb, and a groomsman doesn't need a guest list to know what time his flight lands relative to everyone else's. VowCrew exists specifically for that side of wedding planning — the side the couple-focused tools leave to a group text.

Hi, I'm Madeline, the founder of VowCrew. I built it because I'm a bridesmaid in a wedding this November, and I quickly learned how much information comes with being part of a wedding party: dates, plans, payments, dress details, and a group chat that never stops. As someone who has a hard time keeping track of everything in group chats, I wanted one place where it all lives.
I grew up in Frisco, Texas, and graduated from the University of Texas at Austin in three years, in 2024. I now live in New York City. My background is in marketing and sales, and I've been an entrepreneur since high school, when I started a painting business during Covid and ran all of its marketing myself.
I built VowCrew on my own, from the first design to the App Store launch, and I still answer every message that comes in. My goal is to make planning with a wedding party easier and more fun for everyone involved.
Email hello@vowcrewapp.com
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